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3 Things Every Digital Marketer Should Know
1. Programming Languages At the very least, every digital marketer should be very comfortable with basic HTML and CSS. HTML and CSS provide the physical structure and design to a web page. Both of...
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Trending Now: Web Design
Have you ever come across a website that is so beautifully designed you feel like you are engaging with a piece of art? A well-designed website delivers to you, the end-user, a perfectly constructed...
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A Guide to Event Tracking with Google Analytics
Why do we care about Event Tracking? When using an Inbound Marketing strategy to generate leads, it is important to optimize every aspect of the campaign – from email copy to the color of the...
View ArticleJust Created Your WordPress Site? Now What?
If you’ve just set up a new WordPress website, congratulations! Absolutely, positively so, because WordPress sites truly are the bomb when it comes to websites. We’re not kidding! The beauty of a...
View ArticleCreating your Website’s Buyer’s Journey
How many times have you ever visited a website for the first time and purchased something right then? Probably never, right? Especially if the services or products sold by the company are a tad – shall...
View ArticleMake Mobile Responsiveness a Priority
Is your website mobile-friendly? You may think it is, but is it really? Have you actually looked at it on a tablet or smartphone? If you think having a site that shows up on a mobile phone is the...
View ArticleWebsite Redesign: Ingenex Launches Two New Websites
At Ingenex Digital Marketing, we are always busy creating the best work for our clients. This month has been especially busy, as we prepared for the launch of two new client websites! Yes, website...
View ArticleHow Accessibility and SEO Coexist
Do the visibly impaired shop online? Do they go to their favorite browser looking for information on a purchase or to find the solution to a problem they have? You bet they do! In fact, individuals...
View ArticleUX vs. UI: What’s the Difference?
UX and UI, despite having similar acronyms, are not the same. UX stands for user experience while UI stands for user interface. See how these two concepts compare and contrast: “What does UX mean?”...
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